Creating PR by Way of Interviews
One great way to create public relations and Internet community goodwill for your online business is to do interviews of people in the industry. This does two things; first, it makes you look good being associated with other people that you are interviewing and it makes you look like you know what you are doing and you are well connected in the industry so you must be very good and even an expert in the field or industry sub sector.
Additionally, it makes the other person look good and that means they are more likely to network with you in the future on industry projects and that can bring value to your business future sales. It adds one more important word-of-mouth advertiser in the industry funneling business your way. Creating PR by way of interviews is a very smart business tactic in marketing because it is a win-win situation for both the interview were and the interviewee.
What some people do not realize is that often in the interviewer can end up with more publicity, public relations and Internet community goodwill than the interviewee. Often the interviewee is someone who is very popular and already well known in the industry and that is the reason that they picked them to do the interview in the first place. By being associated with this person it upgrades their status in the industry as well.
The good thing about using interviews for PR is it also separates you from the interviewee in case sometime in the future the interviewee has any negative political or unfortunate negative press. After all you are not associated with them or aligned with them anyway because you merely did an interview. So interviewing people for public relations and marketing is a very smart idea and something you might consider in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
A Positive Look at Media Interviews and A Prescription For Successful Media Interviews
As you read the headline, I can almost hear some of you asking, How can there be anything positive about media interviews? I would rather go for a painful visit to my dentist than participate in a media interview. Well, I want to tell you that in more than 35 years of media interviews in my professional career, I remain positive about media inter...
Film Making for Beginners
This article will give you some simple tips for creating your own films. Making videos is not hard if you follow some simple guidelines.Shooting your own videos, your most important objective should be to tell a story. The story that you tell is what will make your film remembered. When crafting a story, you should follow the main guidelines for cr...
From High School Summer Camp to Cinematographer for the Stars
Jeremy Jackson, a student at the Los Angeles County High School for the Arts, enrolled in a Digital Video Production summer course at iD Tech Camps UCLA location. At this weeklong, hands-on technology summer program for ages 7-17 located at universities nationwide, Jeremy developed an understanding for shooting, editing, and creating special effect...
Hair Loss Prevention, You Have Options, You Just Have to Find the One that is Right for You
If you are going bald or notice that your hair is starting to thin, there are a number of excellent hair loss prevention measures you can take to stop the thinning and hair loss. Hair loss is caused by a number of things and some of them you have complete control over. Hair loss can be a result of stress. Is this the reason your hair is falling ...
Powering Up Managerial PR
For many managers, talking about how to power upmanagerial public relations means talking about favoredcommunications tactics such as press releases, broadcastplugs, special events and brochures. Tactical deviceswhich, as a manager, you may call upon from time to timeto simply move a message from here to there.Of course, calling them just that tac...
News You Can Use - Winning More New Business From Media Coverage
For most people, seeing their article in print is where it all ends and that could be why so many people say that PR doesnt work for them. You may have spent quite a bit of time preparing an article for a local paper and were delighted when it appeared. But aside from your staff, a few friends and your parents, who actually read it? It may be tha...
Is Drinking Red Wine Really Good For You?
Many of us have heard the claim that drinking red wine can actually be healthy, but how much is healthy? This claim first came to light a decade or so ago when a prominent doctor espoused the use of red wine to reduce heart disease giving the example of the low incidence of heart disease in people in France even though they eat very high fat diets ...