Strategic Thinking To Media Visibility - A Healthy Media Visibility Prescription From Your PR Doctor
Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility?
It is critical to understand that the media is not in business to promote you or your business. The medias role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I would say the most important thing to learn to know is how the media works and what the specific requirements each media has for submitting any information to them.
Here is a prescription from your PR Doctor on how to gain healthy media visibility.
+ Be strategic! Develop a strategic integrated marketing communications plan and include specific media visibility objectives within the plan.
+ Develop a positioning statement for you and your company and make sure that is a benchmark for all that is done to gain media visibility.
+ Know who you are doing business with in the media. Read the journalists articles, columns, etc. and research their interests, areas of expertise, etc. to learn more bout them. Get to know the distribution and the demographics of the readers of the media you are dealing with each time.
+ Prepare & submit well-written letters to the editor and op. ed. pieces for the media where you want increased visibility.
+ Increase your public speaking opportunities at venues where there will be media coverage.
+ Develop a few short quotes or sound bites to use in public forums covered by the media. Some of these may be of interest and picked up by the media to use in their articles
+ Develop a consistent message about you and your company that you can weave into communications with the media.
+ Develop and implement a plan to prepare news releases throughout the year so that you are maintaining contact with the selected media for increased visibility.
+ Develop relationships with selected editors and journalists by providing them with valued information and items of interest to them and their readers. Compliment and thank them for their work, when appropriate
+ Be strategic in selecting the media to work with so that the media selected provides the best coverage in your target markets.
+ Volunteer to serve on boards of non-profits and to work on their community relations and/or public relations committee.
+ Establish yourself as an expert or authority in a particular subject matter or field and make yourself available to the media as a resource.
If you want to learn more about this strategic thinking approach to media visibility for you and your company, please contact Glenn Ebersole through his website at www.prdoctor4u.com or by email at jgeprman@aol.com
Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, Glenns Guiding Lines Thoughts From Your Strategic Thinking Business Coach and has published more than 250 articles on business.
To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com
The Top Ten Public Relations Errors That Are Hazardous To The Health Of Your Media Relations
Developing and maintaining strong healthy media relations and positive media coverage is a real challenge. Today we have a very competitive and a 24/7 information overload news environment. Your PR Doctor and other professionals must adapt to the increasing importance of electronic communications and related technologies to remain professional an...
How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach
Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.Based upon more than 35 ye...
A Positive Look at Media Interviews and A Prescription For Successful Media Interviews
As you read the headline, I can almost hear some of you asking, How can there be anything positive about media interviews? I would rather go for a painful visit to my dentist than participate in a media interview. Well, I want to tell you that in more than 35 years of media interviews in my professional career, I remain positive about media inter...
The Placement Crash - The Failure of PR in the Conversation World
Traditional public relations yields a common problem called Placement Crash, which is like a sugar crash in business something that gives you a brief high, but bottoms out fast and leaves you with nothing.For instance, one big media hit can bring volumes of visitors to your web site -- but did the PR firm, the online communications expert or anyon...
Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following several reasons why news releases end up in ...
Optimized Press Releases: When Public Relations Equals PageRank
A while ago we got our brand new company domain up from PageRank of 0 to a very healthy PageRank of 5 in under two months?Yes, we know PageRank doesnt mean much, except in terms of branding. But it does give some indication of how effective your link-building techniques are. So what was so remarkable about the way we achieved a decent PR in a short...
Make Your Business A Winner
Has your business ever won an award? If the answer is no, then you are missing out on a fantastic opportunity to promote your business. Its an opportunity that is low cost (often free), highly visible, presents the business as a leader in its field and gives the media a reason to write about it in a positive way. It can turn your business into a st...